The Secrets of Advertising

                          The Secrets Of Advertising Techniques

  Many techniques are used in advertising.Two of the techniques that the commercial below focuses on are emotional appeal and name calling.Emotional appeal is a technique that gives us a feeling of happiness,sadness,humor, ect...Name calling is a technique that is exactly what it sounds like:using negative words and bad names to create fear and dislike for people, ideas,or institutions.In the commercial we see emotional appeal used when the little girl saw her mom and she started crying and when her mom had to leave to get back to scrubbing the tub.This is technique works because it made me feel sad because I thought her mom was in jail and then when I saw she was in the tub i started laughing.We also see name calling used in the commercial used by, when it says at the end  "Don't spend your life cleaning" and then it shows the cleaning spray used..This is effective because it shows the spray used and it probably means that the "vim cream" is best to use when cleaning..

      M y Opinion:

I like this commercial because it always takes to long to clean the tub, and with this cream stuff, i think it actually works faster then regular cleaning supplies.The strategies make me want to buy this product because, when i clean it takes forever and scrubbing hurts your hand.So id like to buy this product because I don't want to take forever to clean.I think the targeted audience is adults 'cause, adults are in pain after they clean,and this product will help them with there pain.I think this commercial will make money because its faster then  usual cleaning supplies.

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